E153: An Introduction to the Harder Than it Looks Podcast
The Parking Podcast wants to share an episode from one of our favorite parking podcasts: Harder Than it Looks.
In this episode of Harder Than It Looks, host Brian Wolff sits down with Keith B. Jones, Chairman and Owner of ACE Parking – the largest family-owned parking and mobility company in North America.
Founded in 1950 by Keith’s grandparents in San Diego, ACE Parking began as a dirt lot charging 25 cents for a parking spot. Today, the company operates across the country and stands as one of the most respected organizations in the industry.
Keith shares his journey, beginning with an early interest in customer experience. From directing traffic in stadium parking lots at 10 years old to leading ACE for more than two decades, Keith has a lifelong fascination with parking. The conversation shifts to servant leadership, defining an living by true integrity, navigating technological disruption, and balancing innovation with the long-term responsibility of a family-operated company.
Keith leads ACE Parking by effectively balancing future ambition with current realities, while enduring ACE Parking remains a strong pillar of the San Diego and other communities.